A content management system (CMS) is website building software which enables all users to manage their own content online. 

It's a simple process to set up a white label website builder platform and market a website design agency to those clients that are looking to built it themselves. We run a website builder for our clients so we have plenty of experience. We generally find that we do most of the work initially and the provide the client with access, they then manage any changes and still involve us with the more technical assitance like layouts or more complex features, it's a win win situation. We also handle the annual or monthly subscription and register domain names and manage emails, the revenue generated increases month on month and it's a very stable business model.