An online directory specialises in listing individuals or business on a multi category based platform, marketing their products or services usually for an annual fee or membership.

Great examples of directories include:-

• Local Tourism
• Chamber Of Commerce
• Yellow Pages
• Yelp
• Google Business Pages
• Bing Places (Microsoft)
• OTA (Online Travel Agency)
• Facebook
• Nextdoor
• Trustpilot
• Reviews
• Tripadvisor

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A directory platform is a relatively simple model, individuals or businesses set up listings including a logo, contact details and advertise in various categories, sub categories and locations. The directory business and brand is marketed online and enquiries are sent directly to listing owners from potential customers looking for their products or services.

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We have many years' of experience running profitable directories, take a look at www.southhams.com, this is one of South Devon's leading business and tourism information websites, connecting people, businesses and visitors to the local area.

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Monetization

There are several models to consider in terms of monetization.

Free To List - Yell is a great examle of offering a basic listing for free and then charging a subscription based membership depending on the level of exposure. The membership level depends on being 'Featured' add to more categories or promotion in a wider geographical location. The advantage of offering a free model initially accelerates the 'take up' especially important with a niche based directory or in a lower populated area.

Pay To List - From day one offering only a membership based listing, again this can be advertised as a Bronze, Silver, Gold or Platinum package with each level 'unlocking' features and benefits.

Advertising - With either of the above there are additional revenue streams, banner advertising, exposure next to news or events listings for example.

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As experienced directory owners there is no hidding from the fact that there is a lot of work setting up the directory and marketing online through Google and social media platforms. Afterall, the effectiveness of a successful and well branded online directory is targeting new leads which ultimately benefits the individuals or business who pay to advertise.

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How we can help you

If you would like to know more about starting an online directory, setting up the right platform or discussing an opportunity and how we can help you succeed, please get in touch.

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